ulrica wihlborg & urban loft wt in L.A.

I am beyond thrilled to announce my design collaboration with the amazing Ulrica Wihlborg, an award-winning journalist, magazine editor and on-air lifestyle and entertainment expert. She is also a talented and accomplished photographer, chosen as one of the top portrait photographers in the U.S. by Rangefinder magazine. During her tenure at Time, Inc.’s People magazine, she was responsible for many cover stories and in 2009 won the prestigious Henry R. Luce Award for Breaking News for breaking more than 30 exclusives in one year at People.com. She has also been honored by Reporters Without Borders for her human interest work.


photo via the incredible Carina Olander ©2016, visit her instagram here


The list of her accomplishments is huge, but the most amazing thing about Ulrica is her beautiful energy. She is kind, generous and radiates love, peace & harmony. I am certain of this and I have actually never met Ulrica in person! We ‘met’ each other through this wonderful thing called the internet and connected through Pinterest, Instagram, Facebook and her gorgeous online magazine founded in 2013, Sweden With Love, an inspiring place that truly captures Ulrica’s spirit. I adore all things Sweden (she is Swedish) and California (she lived there for 20 years) so it isn’t a shock that our design aesthetics are so perfectly synced. She has always been so generous and supportive of my work too, so to me it was a match made in shelter heaven!

Screen shot 2016-06-13 at 1.28.53 PMphoto via Sweden With Love


Fast forward to the spring of 2016. After moving to Sweden with her family from L.A. a few years ago, Ulrica and her husband, entrepreneur Craig Forrest of the Santa Monica-based company Branding Studios, bought a beautiful house in the Pacific Palisades section of Los Angeles. She asked me recently to collaborate with her on the decorating of this exciting new project! The assignment? Blending Swedish Country with California Cool. Here is the website she created for the Palisades House Project www.ulricawihlborg.com – check it out!


photo via www.ulricawihlborg.com


Last but by no means least, Ulrica’s homes have been featured in two of my favorite shelter mags…Lonny magazine and Architectural Digest…no words really, just more magical eye candy…

photos by Carina Olander ©2016


photos by Sandra Michailidis


So there you have it…life is good! Thank you Ulrica & Urban Loft Window Treatments! xocc♥




By, Claudia
June 13, 2016

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