hey little diddle is coming back…

Hey Little Diddle is the name of my bricks and mortar store that i co-owned and operated with my sister, interior architect Maria Lucoff, for 13 years…boy, did we have some fun times together curating our beloved collections. After taking a break to focus on my career as an interior decorator, it’s time to re-focus on hld, which i’m soon launching as an online store, offering a curated collection of baby things very similar to the stuff we carried at “the store,” what we called our labor of love.

I could not be more excited to share my new business cards with you, originally designed by Shannon at EightCrazy Designs and then reworked by graphic designer and illustrator Tabitha Emma.  Tabitha did a great job on my new hld logo and online store and incorporating hld into my existing website and blog to form a cohesive brand.

so many exciting things are happening right now for hey little diddle, including a collaboration for some exclusive baby announcements, designed by one of best in the stationery industry.  One of my other talented sisters (i have 3), Connie Echeverria, founder and designer of the amazing MochilaMia Handmade Designs will be selling her line of handknit afghans, baby booties, ponchos, etc…stay tuned for details…have a great day!  xocc ♥



By, Claudia
April 14, 2011


  1. April 14, 2011 1:17 pm

    looking forward to the seeing the shoppe. the cards look fantastic! h appy week to you!

  2. MARIA
    April 14, 2011 1:33 pm

    It was a labor of love….. or was it a love of labor… either way it was fun!

  3. April 14, 2011 4:52 pm

    Congratulations! How exciting for you! I hope it is so successful, I look forward to it greatly!

  4. April 14, 2011 7:55 pm

    What a creative & entrepreneurial family!

    Can’t wait to see what you your little store will be filled with. Only lovely things, I am sure!

    Give me a nudge in advance so I can give you a little PR plug!

    Warm hugs to you. Always lovely being here.


  5. April 15, 2011 10:04 am

    Claudia, I’m so excited for you! I can’t wait to see the finished product and everything it’s filled with.

  6. April 17, 2011 12:48 pm

    Hi Claudia, thanks for watching my show and for your sweet encouragment! Looks like you also have some very exciting projects with your store and design work. Let’s keep supporting each other!

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